It’s not just Kylie Minogue and owners of the new CT 200h that have been won over by the Quiet Revolution. The campaign, best known for the TV advert featuring the pop superstar enjoying a relaxing drive in her CT 200h (not to mention a crescendo of world famous drummers), has earned Lexus a Quiet Mark award from the UK Noise Abatement Society. To see the advert in full, click on the video below:
The Quiet Revolution demonstrates the near-silent running of the full hybrid luxury compact car when moving around town on zero-emissions electric power. The effectiveness of the campaign has been recognised with UKNAS’s award for excellence in quiet product design, presented to Lexus at a ceremony in London earlier this week.
Gloria Elliott, UKNAS Chief Executive, said: “The Lexus campaign aligns with the aims and ethos of the Quiet Mark to encourage the manufacture and marketing of quiet products to improve the aural environment for the benefit of all.”
Paul Marshall, Lexus General Manager, Strategy and Marketing, said, “We are delighted to have received the Quiet Mark award, a fitting acknowledgement of a campaign that emphasised how quiet performance is an important and desirable element in the quality of the CT 200h. As a pop icon of our times, Kylie Minogue was the perfect ambassador to broadcast the message of our Quiet Revolution.