Last week, we shared an exclusive preview of the new Lexus IS commercial, titled Poise. The 60 second advert features a high energy fusion of ballet, a booming soundtrack and stunning footage of our new sports saloon.
The advert has already received a great response ahead of its UK TV debut next month. Now, we can give you a glimpse into exactly how the it was created, with a profile of the film’s star, English National Ballet artistic director and principal ballerina Tamara Rojo.
Featuring behind-the-scenes footage from the making of Poise, the film sees Rojo give us her personal take on the importance of ballet and her personal pursuit of perfection.
Choreographer Russell Maliphant, rehearsal director Dana Fouras and ENB classical dancer Lauretta Summerscales pay tribute to her skill and determination.
You can see more videos that accompany Poise on the Lexus UK YouTube channel.