Lexus customer care and owner satisfaction has been recognised yet again after the brand won the Driver Power award at the Auto Express New Car Awards.
The win follows hot on the heels of taking first place in the magazine’s Driver Power study, which surveys 46,000 car owners to find out which cars people love to own.
Richard Balshaw, Director Lexus Division, said: “The Driver Power Award is an honest reflection of public opinion and to be honoured in this way is a great reward for Lexus. It reaffirms the qualities that have always been at the heart of our brand – luxury, refinement and technical innovation – and reflects how we have successfully developed them with each new model we have introduced.
“The award comes just as we are launching the all-new IS, bringing our proven Lexus Hybrid Drive technology to the premium sports saloon segment for the first time – another innovation that we are confident will reinforce our profile and performance in the luxury market.”
Steve Fowler, Auto Express Editor in Chief added: “Clearly [Lexus] owners can’t praise their cars enough for their premium qualities – they’re expertly put together, packed with gadgets and a pleasure to drive. It’s a very well-earned victory for our Driver Power champion manufacturer.”
Lexus took first place for reliability, build quality and in-car technology in the study, backing up the brand’s absolute focus on quality and owner satsfaction. In fact, in 2011 Auto Express crowned Lexus Manufacturer of the Decade for its stellar performance in 10 years of Driver Power.
Find out more at lexus.co.uk.
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