Lexus will introduce its all-new LS 500h full hybrid flagship saloon at the Geneva motor show on 7 March, following on from the world-first appearance of the twin-turbo V6-powered LS 500 at the Detroit motor show in January.
Geneva will also witness the first European presentation of 2017 RC F GT3 race car, promoting Lexus’s growing involvement in international motorsport.
Other models scheduled to appear include the new LC luxury coupe, RC and RC F coupes, the RX SUV and NX crossover.
They will be showcased on a new stand designed to capture the spirit of Lexus’s new Experience Amazing global communications strategy and tagline, focusing on the brand’s renowned craftsmanship, quality and safety technology.
Lexus will host a press conference at 12:45 local time on stand 4211 in Hall 4 at Geneva’s Palexpo exhibition centre.