The switch to British Summer Time signals the start of spring. It’s a joyous time of the year when the evenings are lighter, our central heating systems take a well-deserved break, and nature is revived from its winter slumber.
We commemorate this re-awakening by putting our own spin on Japan’s famous sakura season celebrations with the help of our flagship Lexus LC coupe.
In Japan, springtime is visualised in the numerous species of cherry blossom tree, the spectacular blooms of which are a symbol of life and an enduring icon of Japan as a country. Celebrations surrounding what is known as sakura season last from late January to late April as the warm front activates life and colour from the southernmost outpost of the Okinawa archipelago to the northern island of Hokkaido.
During this time, Japanese people aim to create hanami, or cherry blossom viewing, opportunities by picnicking with friends and family beneath the mood-boosting blooms. This tradition will often involve food and drink products infused with the aromatic flavours of cherry blossom as well as fresh, seasonal produce cut into the delicate shape of the petals.
Opportunities to experience cherry blossoms are not limited to those in Japan, of course. Some European cities host similar festivals but as most are in parklands and gardens it is not always possible to enjoy hanami along with your car. Which begs the question…
How did we conduct this photoshoot?
Our photoshoot sets the sleek Lexus LC 500 against the backdrop of Kinuta Park in south-western Tokyo, a popular destination for hanami time thanks to the park’s 1,300 cherry trees and range of virtuous activities. But as far as we are aware, the two have only ever been introduced to each other in the virtual world.
Yes, the realistic-looking images within this post are not actually real. They were created through the latest in-game update applied to the Gran Turismo Sport racing simulator for the PlayStation 4. Within this update is the availability of new springtime photo locations, which can be accessed via the tab entitled Cherry Blossoms – Heralds of Spring in the Scapes feature section.
Why not try celebrating sakura season with some hanami time of your own?