Last month, we debuted our ground-breaking film-making project for the new LC 500. We shunned CGI trickery in favour of real-world projection mapping artistry to give viewers an immersive introduction to the LC, before they actually experience the car in the metal.
Here’s how it went down…
Watch: The Lexus 'Into the Light' project: https://t.co/nrFQWY6li9 pic.twitter.com/AhPJhu1tOl
— Women On Wheels (@WomenWheels) July 1, 2016
Turn the volume up to hear luxury coupe’s surprisingly enthusiastic-sounding 5.0-litre V8 working hard for its living – Motoring.com/au
Ad Nut applauds any attempt to improve upon the cliche of a car driving on a twisty and suspiciously deserted mountain road, and enjoyed the way the car’s passing apparently ripped holes in the mountainsides – Campaign
Video: New Lexus LC 500 Ad is an Audio Visual Feast https://t.co/LhhnGAddzL pic.twitter.com/H4YZ0LNPlI
— DNA of Motorsport (@DNAofMotorsport) June 29, 2016
Lexus keeps building the hype behind its new halo model, the all-new LC500, releasing a new commercial filled with V8 sounds – Car Scoops
All you can hear is the roar of the 467-hp 5.0-liter V8, but surprisingly this ad isn’t just a feast for the ears. It’s also a feast for the eyes as Lexus enlisted QED Productions to turn the side of Spain’s Sierra Nevada mountain range into a gigantic projector screen – Car Buzz
For your listening pleasure. #lexuslc500 https://t.co/B2JPTqnUb8
— Mark Edward (@idrathertalk) June 25, 2016
Read more: Lexus LC 500: Into the Light
Read more: Seven numbers you should know from Lexus LC 500 Into the Light
