Have you seen the TV advert for the all-new Lexus UX compact luxury SUV yet?
New Horizons, our latest advertising campaign, first hit TV screens during
The Voice on 2 March 2019.
The storyline focuses on Elsa Bleda as she explores Lisbon in a white Lexus UX F Sport looking for places and moments of inspiration to photograph.
Read on to find out more…
Lexus UX advert: Who is Elsa Bleda?
Elsa Bleda is a woman of many talents: a photographer, writer, model, actor and filmmaker. She was born in France and grew up in several different European cities. Now based in Johannesburg, South Africa, Elsa brings a distinctive approach to her photography.
Often capturing images of buildings at night, she uses distant angles and light play to create an almost dream-like feel.
She was named by Dazed and Confused as one of the global rising stars of photography and her work has also been featured in Apple’s Shot on the iPhone campaign.
Lexus UX advert: What is the soundtrack?
The music on the advert is ‘In My Mind’ by Lithuanian producer Dynoro and Italian DJ Gigi D’Agostino.
The track was an international success when it was originally released in 2018, topping the charts in more than ten countries across Europe and reaching the top five in the UK.
Lexus UX advert: Where was it filmed?
The new Lexus UX advert was filmed in several locations across Lisbon, Portugal, and was directed by Georgi Banks-Davies. Shoot locations included the Caixa Geral bank and Rocket City, which is a park overlooking Lisbon.
Many of the settings, however, were chosen for their artistic value rather than notoriety, and some were even filmed in the slums of the city. The film ends with the UX 250h F Sport travelling across Vasco da Gama bridge.