UX advert

Discover more about the new Lexus UX advert

Have you seen the new TV advert for the Lexus UX compact luxury SUV? It is one of five films created under the campaign theme Hybrid Disruption, which highlights the innovative technology, performance and reliability of Lexus hybrid models using optical illusions on an unexpectedly grand scale.

See the bigger picture by watching the film below and then read on to learn more…

Read More: Six benefits of the Lexus UX being a self-charging hybrid

Lexus UX advert: Who made it?

The new Lexus UX advert was conceived by our advertising agency, The&Partnership, and brought to life by award-winning UK director Kit Lynch-Robinson, well-known for his automotive filmmaking on shows such as The Grand Tour and Top Gear.

Lexus UX advert: Where was it filmed?

The new Lexus UX advert was filmed on Bonneville Salt Flats in Utah, USA – a barren, alien-like location spanning over 30,000 acres. Its sheer size and the smooth, densely packed surface created by the salt deposits has made it famous for speed trials but also made it an ideal base for creating huge optical illusions.

Lexus UX advert: How was it filmed?

An area of almost 150 acres (1,000 metres by 600 metres) was used to project the illusion of a three-dimensional battery on the ground. So large was this area that a surveyor was called on to locate reference points on the flats to show where the artwork would be positioned in the final edit.

Cutting-edge equipment was required to film the action. The team used a combination of an Arri Alexa Mini camera on a Filmotechnic gyroscopic Russian arm for ground shots, together with a compact DJI Zenmuse X7 camera attached to the company’s Inspire 2 drone for aerial shots.

“The whole job was a series of complicated problems to solve,” revealed Lynch-Robinson. “What height and angle should the drone be? How long should the paintings be? How do we mark out the images on the salt floor? Where do we want the sun so we can create the best shadows?

“It was a joy to work on. I really wanted to show that hybrids can be fun and exciting. I used all of my stunt and racetrack shooting experience, combined with stunning light to marry excitement and aesthetics.”

Discover more about the Lexus UX

You can configure your own Lexus UX, or book a test drive on the Lexus.co.uk website. If you have a question that you can’t find the answer for, why not get in touch on Twitter and Facebook.

Comments (14)

  1. this advert on sky go had flashing, the screen went black and flashed on and off, only during the advert, not on others nor my whole screen, it was very disrupting for my eyes, and had no warning, could it not be dangerous for people with photo sensitive epilepsy? I personally found it quite painful and had to minimise and close it.

  2. Hello Lexus

    How did you create the images for the battery advert. What materials where used. Did they impact the environment. Have they been removed. The advert is creative and beautiful. Just need reassured since you are promoting environmentally friendly vehicles, you did so in an environmentally way.

    1. Hi Kate,

      Thanks for getting in touch. The car was filmed on the Utah Salt Flats, and the battery was created using CGI after filming finished, so no materials were used during the filming.

      Thanks.

      1. If no materials were used, then why does the storey indicate that they were ” The whole job was a series of complicated problems to solve,” revealed Lynch-Robinson. “What height and angle should the drone be? How long should the paintings be? How do we mark out the images on the salt floor? Where do we want the sun so we can create the best shadows?”?

        1. Hi Kevin,

          Thanks for getting in touch. When we refer to no materials being used, we mean the image of the battery was purely CGI. We did have a surveyor locate reference points on the flats to show where the artwork would be positioned in the final edit. Of course, when filming on the salt flats the battery wasn’t there, meaning the team would have to work out the best angles to use while filming and take into consideration how the CGI would fit afterwards.

          Thanks.

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