L-finesse has been the collective term for Lexus design language since its official introduction in 2003, but what does the term actually mean and how has it enabled Lexus design to evolve over the past decade?
In its most succinct form, L-finesse can be described as ‘leading-edge design and technology applied with finesse’. This deceptively simple definition conceals a much deeper design philosophy, the understanding of which is unlocked through a greater appreciation of the word ‘finesse’.
Within this sphere of design, ‘finesse’ refers to the depth of thinking behind the luxury found in Lexus vehicles. It is a philosophy that draws heavily on the deeply rooted principles of Japanese hospitality and aesthetics, while simultaneously having the ability to expand into a highly dynamic, evolving concept.
This concept can be dissected into three core principles:
True to the concept of Omotenashi – the Japanese spirit of hospitality – Lexus endeavours to do more than simply meet a person’s needs and desires. It wants to anticipate them and seamlessly deliver on that promise, so that whatever is required is always immediately available, whether that be smooth and responsive power or a discrete guiding sequence of interior lighting. ‘Seamless Anticipation’ places customers at the centre of the Lexus experience – calm, in complete control, and delighting in every moment.
Lexus seeks to continually expand the possibilities of automotive technology and design. This presents a challenge, however, because Lexus believes that everything it creates must be a pleasure to behold and joyfully intuitive to use – regardless of the inherent complexity of the product. Therefore, by reducing and cutting through complexity, purity of purpose and expression is revealed. The outcome is what Lexus calls ‘Incisive Simplicity’.
Lexus vehicles have become well-known for their power to catch the eye. But once captured, the challenge is to hold a person’s attention; because the more you look, the more you are drawn into the experience. In that respect, Lexus designers speak of the cars employing visual journeys: broad expanses of elegant bodywork flowing into intriguing details, dynamic changes of pace, and bold visual expressions fusing with elegant composure. ‘Intriguing Elegance’ means that every L-finesse design must possess both movement and stillness.
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