Lexus has a long-held association with the arts, the design world, and popular culture. It’s an association that’s set to continue this year as we sponsor an assortment of high-profile roadshows and exhibitions in the UK throughout 2014. Here’s a here’s a look at what’s in store.
Ideal Home Show
Lexus fans, budding interior designers and DIY aficionados alike, will be pleased to learn that Lexus returns as Official Automotive Partner for the Ideal Home Show this year.
The show tours the UK, stopping off in London, Manchester and Scotland. The first show will be held at Earls Court between March 14 and 30. As well as the usual array of innovative tech, home improvement ideas, and show homes on display; visitors have the opportunity to be among the first to explore the sharp-looking new Lexus CT 200h.
That’s not all though, as Lexus is partnering with Quiet Mark for the London show – the international mark of approval award programme from the UK Noise Abatement Society – to showcase the CT 200h and its larger IS 300h sibling, inside a bespoke treehouse. Rounding-off Lexus’ London show stand is the recently-launched GS 300h executive saloon, and the enduringly popular RX 450h crossover. The aforementioned vehicles will appear at the Manchester show too, and CT, IS, and RX will be on display in Scotland.
If all the excitement of the Ideal Home Show show leaves you in need of some TLC, you can check yourself in for a cocktail and a pampering session at the show’s Ideal Woman section – for which Lexus is the official Fashion and Beauty sponsor. Fashionistas will revel in the daily catwalk shows, which feature Q+A sessions with leading figures in the fashion industry, as well as showcasing the very latest in couture trends.
Follow Lexus on Twitter for your chance to win Ideal Home Show tickets.
The dates and venues for the Ideal Home Shows are as follows:
|Ideal Home Show London||March 14 – 30||Earl’s Court|
|Ideal Hone Show Scotland||May 23 – 26||SECC Glasgow|
|Ideal Home Manchester||June 6 – 8||Eventcity|
BBC Good Food Shows
Foodies will be enthralled by the seasonal BBC Good Food Shows – taking place across the country from April 25. Lexus sponsors the series of roadshows, which will include live cooking in a supertheatre venue, from a plethora of celebrity chefs, including Great British Bake Off presenter Mary Berry and Saturday Kitchen’s James Martin.
For those eager to russell-up some show-stopping dishes of their own, the show’s enormous speciality food market ‘Producer’s Village’, allows visitors to take home high-quality seasonal produce, that can be sampled before purchase.
The dates and venues for the BBC Good Food Shows are as follows:
|Good Food Show: Spring||25 – 27 April||HIC Harrogate|
|Good Food Show: Summer||12 – 15 June||NEC Birmingham|
|Good Food Show: Scotland||17 – 19 October||SECC Scotland|
|Good Food Show: London||14 – 16 November||London Olympia|
|Good Food Show: Winter||27 – 30 November||NEC Birmingham|
Gardeners’ World Live
Lexus is proudly sponsoring the BBC Gardeners’ World live show, which takes place between June 12 and 15 at the Birmingham NEC.
A host of show gardens feature, providing green-fingered visitors with ideas to take home and execute in their own gardens. Among the famous faces in attendance are Monty Don, Carol Klein, Joe Swift and Diarmuid Gavin – who will all take to the stage to dispense horticultural advice.
Lexus will display a range of vehicles at the show, on a stand that utilities natural materials such as stone, and is flanked by plants.
Further information about Gardeners’ World Live is available here.