Lexus has today (October 30th) launched a new global competition to support and encourage design talent. The first Lexus Design Award isn’t just for car designers, though, it’s reaching out to creatives across a wide range of fields – everything from product design and architecture to fashion.
The theme of the Lexus Design Award 2012 is motion, a concept that is directly connected to people’s everyday lives. Taking up this theme, Lexus welcomes entries that share the values of its own design philosophy, while demonstrating personal innovation and originality.
The winners will have the chance to develop prototypes from the concepts they submit for the award, working with world-famous designers and showing their work at next year’s Milan Design Week.
A panel of six experts will select 10 finalists from the initial entries, with two given the opportunity to work with product designer Sam Hecht (above) and architect Junya Ishigami (below) as their mentors. They will also receive financial support to cover their prototype and production costs.
All the finalists will be invited to show their work to the press and public at the Milan Design Week, one of the world’s leading showcases for contemporary design. The two winners will exhibit their full prototypes, with the other finalists presenting panel displays illustrating their concepts in the Lexus exhibition halls.
Applications can be submitted up to December 31st via a dedicated web page on the designboom website.